UX Designer
Led the product design of the mobile app through research, user interviews, design, and reporting.
Figma
II. DEFINE
Userflow
Ideation
By brainstorming some ideas and further analyzing common trends, I found that avid travel planners would like to have an accessible planner and understand precautions they need to take before traveling to a specific location.
How might we questions:
- How might we increase comfortability and dependability?
- How might we help implement a planning tool to use public transportation?
- How might we reduce the amount of travel research?
- How might we increase health and safety awareness?
- How might we help travelers find their ideal destinations?
Problem areas:
- Comfortability and dependability
- Confidence in transportation
- Stress-free research
- Health and safety information
- Travel vaccinations
Competitive Analysis
III. DESIGN
Guerrilla Usability Testing
Before translating my sketches into wireframes, I decided to conduct guerrilla usability testing to make sure that I was not missing a crucial element in my design or if I needed a page or button that users would like to have when using a mobile travel planner.
Feedback
Participants mentioned that the “+” button needed to be redesigned to showcase its purpose better, and that a phone number section, when creating an account, would be helpful.
Mockups
Edge Cases
Branding
Mockups
High Fidelity Usability Testing
Soon after completing my mockup, I conducted usability tests to help me further iterate my design and better understand the users’ needs for this app. Overall, the participants provided me feedback regarding widget orgaization and color for the Upcoming page. Based on the feedback, I iterated the corresponding adjustments for the Upcoming page.
Prototype
IV. DELIVER
This project was not handed-off to a development team as this was a capstone project for my UI/UX Design bootcamp.
Lessons Learned
Safe Travels was my first capstone project as a UI/UX Design student, and throughout the process, alongside my mentor’s guidance, I learned to understand, identify, and focus on my target audience. From the user research, data analyses, design, and usability testing, I never lost sight of my intended users, the avid travel planners. The purpose of Safe Travels is not only to ensure its users’ safety, but also to make sure the experience is comfortable, secure, inspiring and encouraging for future travels.
Next Steps
I created a clear mobile concept for Safe Travels. Now, I’d like to think about designing a desktop version so that my product could be accessible for two types of devices.
